The name, image, and likeness (NIL) space in college athletics is still practically brand new. Decision-makers have yet to craft uniform rules across the country that every school would abide by. It’s making for some messy situations in certain corners, but like with most things in life, time will sort out the issues and eventually everyone will be on, mostly, the same page.
We’re only roughly two years into the new NIL era. Some of the top-funded universities have already begun to take advantage of the opportunities that are now presented, whether that be for recruiting purposes (which isn’t technically allowed) or simply helping a high-level student-athlete earn his/her much-deserved keep.