Ultimate Fighting Chamionship is the most valuable combat sports promotion with its business buddy, World Wrestling Entertainment, sitting comfortably in the No. 2 spot.
Combat sports are more popular than ever. That was more than evident following Saturday’s massive UFC 300 card in Las Vegas. Even before fight night, the UFC expected recording-breaking numbers at the gate and more than a million pay-per-view purchases.
Following the landmark event, UFC CEO Dana White confirmed that the event had brought in more than $16.5 million in ticket sales, making it the third-best in the company’s 30+ year history.