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Oliv Madison’s new partnership with UW Athletics presents exciting NIL avenue

Student athletes become representatives for new campus-area apartment

The u014dLiv Madison apartment building in final stages of construction.

Paige Valley

In a groundbreaking move that merges the realms of collegiate athletics and real estate, Oliv Madison has forged a strategic partnership with University of Wisconsin Athletics, paving the way for student-athletes to capitalize on Name, Image and Likeness opportunities.

With a focus on leveraging the influence of student-athletes to promote its housing offerings on social media platforms, Oliv Madison is not only tapping into a lucrative marketing avenue but also addressing the affordability concerns of student living in the Madison area.